Develop an inspiring corporate vision statement that sets a positive company culture

from Leaders Eat Last by Simon Sinek

How to Apply This

Imagine that everyone’s efforts were wildly successful - what would your organization look like?
Base your vision on this.
What are the short and long term goals towards this vision?
When we can clearly see what we are setting out to achieve, we are more likely to achieve it.
Be specific
Try not to use terms like “the best” or “the biggest” as it is difficult to inspire people this way. What are you the best at? Who thinks you are the best?

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