Pitch Anything
Negotiation
Appeal to your audience’s croc brain

Appeal to your audience’s croc brain

from Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal by Oren Klaff

How to Apply This

  1. Get the pitch past the listener’s croc brain.
    Present your information in a simple, clear, non-threatening manner and give concrete, concise evidence of major benefits for your audience. Take out abstract language and add visual cues.
  2. Open the pitch with pleasant novelty.
    Make your opening novel intriguing and pleasantly unexpected. Get the person’s croc-brain excited to lean in and learn more.

Why Use Mentorist?

  • Track your progress and build lasting habits
  • Get personalized reminders to stay on track
  • Access hundreds of book summaries with actionable steps
  • Transform knowledge into action in just 15 minutes a day

Ready to Take Action?

Download Mentorist to track your progress, get personalized reminders, and turn this insight into a lasting habit.