Start small and then monopolize.

It’s easier to dominate a small niche market, and then scale up, instead of getting a small share of a big market.


  1. Choose a small market that really needs your product.
    Don’t try to market your product to people that don’t really need it.
  2. Don’t aim to get 1% of a big market.
    Or even worse, 1% of a market that is already dominated by the competition. This does not work.
  3. Scale up.
    When you dominate one niche market, it’s time to scale it up to other markets/niches.
  4. Don’t disrupt.
    There is a trend in silicon valley to disrupt everything. However, it’s connected to unprofessional work, or threatening existing companies, which can easily destroy you.


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