Copying is a formula for failure.

If you want success in your business, you should understand why and how it works. When copying and pasting, you miss this knowledge, putting yourself in a passive position in which you always follow others. That’s no way to live. Instead, make yourself part of your business product.


  1. Make yourself part of your service or product.
    When you create something special and unique, people will try to copy you, because you are successful.
  2. Solve problems with simplicity.
    You should never care about what your competitors are doing; otherwise, their problems will become yours.
  3. Focus on your business.
    Your business is much more important than others’


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